Pernod Ricard is a convivial, responsible and successful global wine and spirits. Number 2 worldwide, we have our presence in over 160 countries with nearly 20,000 employees. Our sustainability & Responsibility roadmap directly supports the UN Sustainable Development Goals and is aligned to their 2030 plan. Our business has been recognized as a UN Global Compact LEAD participants for our work on the SDGs – the only wine & spirits company to receive this accolade. Pernod Ricard Vietnam (PRVN) officially launched its affiliate in Vietnam in 2011. In 2015, international wine and spirits companies in Vietnam, led by PRVN, established the first Social Aspects Organisation (SAO) model in Vietnam. This leverages the industry’s Corporate Social Responsibility (CSR) efforts with the slogan of “responsible drinking” under the Vietnam Association for Responsible Drinking (VARD). It also represents their CEOs’ commitment to Vietnam’s National Alcohol Policy (NAP). The key objectives of VARD are to protect and promote the interests in Vietnam of consumers of alcoholic beverages by offering and promoting certain programs addressing certain types of consumers. PRVN is the co-Chair and biggest contributor to the budget of VARD. Since then, VARD has worked on various CSR projects in Vietnam, in partnership with Vietnam Women’s Union, the National Police Academy, Ministry of Education and Training, Ministry of Transport etc on preventing on underage drinking, drink-drive, domestic violence etc. An evaluation of CSR initiatives and programs of the industry was implemented independently by the Vietnam–German University (VGU) in 2021. In 2019, the Asia-Pacific Wines and Spirits Alliance (APIWSA) and VARD merged together for an overall partnership with the National Traffic Safety Committee (NTSC) for a program entitled “Responsible Drinking and Road Safety 2019”. In 2020, the industry implemented a pilot program on strengthening the capacity of unrecorded alcohol production management in Ninh Binh province, in partnership with VBA and Ninh Binh’s Department of Industry and Trade with policy support from the Industry Department, MOIT and the development of an online module on responsible e-commerce trading, in partnership with Vietnam Beer-Alcohol-Beverage Association (VBA) and Vietnam E-commerce Association (VECOM). PRVN is proud to be acknowledged as part of the solution and will continue to ‘walk-the-walk’ in preventing and fighting against the harmful use of alcohol while promoting responsible drinking as part of a healthy and balanced lifestyle. We believe that these programs, with long-term commitments and partnerships with Vietnamese organisations, set a good example of responsible and creditable citizenship in the country where we operate, and our efforts will contribute to the reduction of harmful use and effects of alcohol in Vietnam.